BALC franchise business is based on a proven idea. You can use a recognised brand name and trade marks. You benefit from any advertising or promotion by the BALC - the 'franchisor'.
The BALC gives you support - usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. You usually have exclusive rights in your territory. The BALC won't sell any other franchises in the same region. If you have an existing customer base you will not have to invest time looking to set one up.
The BALC franchise business has increased 'saleability' due to the recognition of the brand name. It becomes more attractive to students and hence normally commands a higher worth. The BALC might leave local advertising to the franchisee while taking care of the national and state campaigns. This enables the local franchisee to tailor the campaign to specific local needs, while the big picture marketing is possibly on national television or other mass media not usually cost effective for small operators.
Even in the first month of business the BALC franchisees can make a strong start. This is in contrast to other start-up operations that gradually build their business and their image. Start-up small businesses usually spend a little time testing the market and making appropriate adjustments, whereas franchises have this already worked out.